Products & packaging brand highlights

The Clorox Free & Clear line boasts a trio of products — Compostable Wipes, Disinfecting Mist and a Multi-Surface Cleaner Spray — that offer the effectiveness our consumers expect without any dyes, bleach or ammonia. When used as directed, all three products are safe to use around kids, pets and food, as they meet the stringent requirements and high standards set by the U.S. EPA that ensure all ingredients have been reviewed for human health and environmental safety. 

Clorox EcoClean is a new product platform for cleaning professionals that delivers on CloroxPro’s commitments to enhance the sustainability of our products and to reduce virgin plastic in our supply chain with packaging made with a minimum of 25% post-consumer recycled plastic. These products, made with ingredients certified by the U.S. Environmental Protection Agency’s Safer Choice and Design for the Environment programs, also helps organizations meet their own sustainability goals, such as LEED and WELL certifications.

As the brand continues to innovate and create more sustainable cleaning solutions, it released Clorox Concentrated Bleach Powder in 2022. This small 21.1–ounce bottle is highly concentrated and has the equivalent cleaning power of two 117-ounce Clorox Splashless Bleach bottles. Other features of this product include:

• 80% lighter to transport*
• 50% less plastic*
• Uses 90% less water*
• Uses 25% post-consumer recycled content in the bottle
• By providing consumers a more concentrated, shippable and approachable formula, Clorox Concentrated Bleach Powder allows consumers to get the same Clorox clean they expect with much smaller doses.

^{*versus 2021 bottle of Clorox Bleach}

Here are some ways the brand is advancing sustainability in its operations and products:

• Emissions control: The Kingsford brand’s state-of-the-art air emissions controls for its wood-charring and briquet-producing operations include dust collectors and equipment systems such as enclosed conveyors and storage tanks.
• Zero waste to landfill: All Kingsford manufacturing plants are zero-waste-to-landfill sites, achieving this status three years ahead of the 2025 goal.
• Energy consumption: Kingsford plants reuse the energy created during the wood-charring process by using heat to dry incoming wood and finished charcoal briquets while also powering steam generators used for other manufacturing operations.
• Manufacturing recycle loops: Kingsford plants recover and recycle wood dust, char dust and briquet brokens during the manufacturing process.
• Local sourcing of wood: Kingsford charcoal is made from locally sourced wood and other natural ingredients. To minimize our environmental impact, we convert more than 1 million tons of wood leftover from local mills into high-quality briquets every year.
• Product innovation: The breakthrough technology of Kingsford charcoal with Sure Fire Grooves reduces the amount of raw materials necessary to make a charcoal briquet while outperforming the original product.
• Packaging innovation: The Kingsford brand only uses certified, sustainably sourced fiber in its packaging.

For more information, visit the brand’s website.

In its packaging, the brand uses an average of 60% recycled materials. The classic Beeswax and Vanilla Bean Lip Balms are now available in a 90%+ recycled paper tube.  And the Burt’s Bees Lip Shimmers tube is now made with over 80% post-consumer recycled plastic. Burt’s Bees Rescue Lip Balm is in a hybrid tube made with post-consumer recycled and plant-based plastic. The brand is mindful of material choices and end-of-life solutions that reduce waste.  

• It avoids overpackaging, limits mixed materials packaging that is hard to recycle and uses innovative recycled, upcycled or plant-based materials where possible. For example, Burt’s Bees Facial Towelettes are made with upcycled cotton from T-shirt manufacturing and are now home compostable. The package also has a sticker rather than a plastic closure.
• It chooses high-integrity materials that are more readily recyclable. That includes aluminum, steel, paper, glass, and plastics like PETE, HDPE and polypropylene.
• Once Burt’s Bees’ packaging has served its purpose, the brand makes it easy for consumers to recycle either locally or through its free TerraCycle recycling program. As of fiscal year 2023, TerraCycle has collected over 192,000 units of Burt’s Bees packaging from consumers since the program started.
• Burt’s Bees partnered with RePurpose Global to support frontline waste enterprises in India and Ghana. 

Roughly three-quarters of all plastic water bottles are not recycled, finding their way to landfills. In the U.S. alone, consumers use 2,000 single-use plastic bottlers per second, much of which ends up in oceans.²

Here are some ways our Brita brand is addressing the issue of single-use plastic bottle waste:

• When consumers switch to a Brita system, they replace up to 1,800 single-use plastic bottles per year.³
• In 2022, Brita customers filtered enough water to replace 12 billion single-use plastic water bottles.⁴
• At the end of the life cycle of Brita filters and pitchers, consumers can turn old Brita products into 100% recycled goods like outdoor chairs, bike racks, watering cans or park benches through a take-back partnership between Brita and TerraCycle.

Switching to reusable water bottles and home-filtered water is also good for consumers’ wallets. The average Brita pitcher filters 240 gallons of water a year for about 22 cents a day. To get the same amount of water from water bottles would require 1,800 16.9-ounce water bottles a year. At an average cost of 18 cents a bottle, that’s 88 cents a day. 

For more information, visit the brand’s website.

1. Based on latest 52-week IRI data (week ending May 7, 2023).
2. Based on IRI sales data, 2,000 bottles/second estimation from World Economic Forum “The New Plastics Economy,” based on current weight of global plastics in oceans.
3. Standard 16.9-ounce bottles.
4. Based on latest 52-week IRI data (week ending Nov. 2, 20222) shipment volumes of all Brita systems and filters. Compared to 16.9-ounce bottles.